Client Engagement

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This Best Practice supports ISO 22222 requirement 4.2 Establishing and defining the client and personal financial planner relationship- engagement '4.2.1'
Thanks to PlanPlus and WEA for sharing their material for this Best Practices Guide.





  1. The Engagement Process
  2. Letters of Engagement
  3. Client Expectations
  4. Compensation Challenges
  5. Conflicts of Interest
  6. Complaints
  7. Disengagement and Client Transfer

After completing this section advisors will understand how to:

  • Go through the process for informed engagement;
  • Complete an Engagement Agreement for the specific services they wish to provide;
  • Proactively manage their clients’ expectations;
  • Identify and clarify an appropriate level and type of communication for various client classifications;
  • Handle complaints effectively;
  • Collect the right data to provide specific services;
  • Effectively pivot from one service to another, e.g. life insurance analysis to investment policy statement;
  • Decide what to monitor for each client and how to do it effectively;
  • Manage the delivery of timely follow-ups;
  • How to get referrals automatically; and
  • Disengage from unsatisfying or unprofitable client relationships.
Languages: Ангажиране на клиента (bg) | 客户参与咨询 (ch) | Enclenchement de client (fr) | Ügyfélmegállapodás (hu) | Ingaggio / contratto (it) | Klant verbinding (nl) | Compromiso con el Cliente (sp)
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