Adult Preferences for the Delivery of Personal Finance Information

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Authors

  • Sherrie L. W. Rhine
  • Maude Toussaint-Comeau

Published 2003, "Adult Preferences for the Delivery of Personal Finance Information", Journal of Financial Planning and Counselling, 2003- Volume 13

Abstract

  • This study finds that preferences in the delivery of personal finance information vary for lower income, less educated, and unbanked adults traditionally underserved consumers. Adult financial education programs, therefore, are likely to be most successful if tailored to reach specific audiences. By knowing more about their constituency's preferences, financial counseling and planning professionals, educators, financial institutions and policy makers can better design and implement financial education programs to more effectively achieve their financial literacy mission. Key words: Adult education, Financial education, Logit
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